01/4/21 - WIMBLEDON CENTRE COURT TURNS PURPLE
*** Strictly Embargoed until 00:01 1/4/21 ***
Britain’s most iconic tennis venue renovated ahead of summer tournamentThe makeover will be the biggest change to the court in venue’s 99-year historyWimbledon’s long-serving partner, Robinsons, behind the Centre Court makeover
The iconic grass at Wimbledon has turned purple ahead of the event this summer.
Transformed from its perfectly pruned green, to bright purple, the makeover of Centre Court is in support of Robinsons new Blackcurrant squash.
An official partner of the tennis championships for over 85 years, Robinsons ensured that every 8mm blade of grass on the world-famous Centre Court got a pitch perfect purple finish.
With 160 litres of non-toxic paint in pantone 2105C, the brand meticulously covered each individual strand, resulting in a bold, striking effect.
Purple clay courts are commonly seen in the tennis world. However, as the only Grand Slam event that’s played on grass, this is the first time in its history that the iconic turf on Centre
Court has been altered.
Charlie White, Brand Director at Robinsons commented: “As Wimbledon’s long-serving partner, we were delighted when they agreed to support the launch of the newest addition to the Robinsons family. Our new Double Strength Blackcurrant squash is perfect for keeping families hydrated while they watch the tennis at home this summer or for taking on picnics
with family and friends. We’re thrilled to have the most recognised tennis court in the world
painted purple in our honour.”
Fans can get their hands on the new Blackcurrant squash in all major supermarkets.
- ENDS –
For further information or imagery, please contact the Robinsons press office on:
group.britvic.consumer@cirkle.com
Read MoreBritain’s most iconic tennis venue renovated ahead of summer tournamentThe makeover will be the biggest change to the court in venue’s 99-year historyWimbledon’s long-serving partner, Robinsons, behind the Centre Court makeover
The iconic grass at Wimbledon has turned purple ahead of the event this summer.
Transformed from its perfectly pruned green, to bright purple, the makeover of Centre Court is in support of Robinsons new Blackcurrant squash.
An official partner of the tennis championships for over 85 years, Robinsons ensured that every 8mm blade of grass on the world-famous Centre Court got a pitch perfect purple finish.
With 160 litres of non-toxic paint in pantone 2105C, the brand meticulously covered each individual strand, resulting in a bold, striking effect.
Purple clay courts are commonly seen in the tennis world. However, as the only Grand Slam event that’s played on grass, this is the first time in its history that the iconic turf on Centre
Court has been altered.
Charlie White, Brand Director at Robinsons commented: “As Wimbledon’s long-serving partner, we were delighted when they agreed to support the launch of the newest addition to the Robinsons family. Our new Double Strength Blackcurrant squash is perfect for keeping families hydrated while they watch the tennis at home this summer or for taking on picnics
with family and friends. We’re thrilled to have the most recognised tennis court in the world
painted purple in our honour.”
Fans can get their hands on the new Blackcurrant squash in all major supermarkets.
- ENDS –
For further information or imagery, please contact the Robinsons press office on:
group.britvic.consumer@cirkle.com
Robinsons turns Wimbledon Purple
### Strictly Embargoed Until 00:01 on 01/04/2021 ###
*** FREE FOR EDITORIAL USE ***
Wimbledon Centre Court has turned purple ahead of the Championships this summer thanks to Robinsons. Long standing sponsors of the AELTC, the squash brand ensured every 8mm blade of grass on the iconic Centre Court received a pitch perfect purple finish, using 160 litres of non-toxic paint in pantone 2105C, in celebration of the launch of its new Double Strength Blackcurrant squash
