06/03/23 IKEA x Shelter - Real Life Roomsets
IKEA UK launches ‘Real Life Roomsets’, revealing the reality of those living in temporary accommodation
· One in every 208 people in England is currently experiencing homelessness, with over 11 million adults in the UK worried about losing their current home
· To highlight the scale and reality of the issue, IKEA and its national charity partner, Shelter, have installed ‘Real Life Roomsets’ in a number of IKEA stores across the UK
· It comes as part of IKEA and Shelter’s campaign demanding for 90,000 social homes to be built a year by 2030, as over two thirds (69%) of adults in the UK agree more social housing needs to be built
IKEA Press Office
press.uk.ie@ikea.com
0845 225 7126
Or contact
Hope&Glory
IKEA@hopeandglorypr.com
020 3588 9700
Read More· One in every 208 people in England is currently experiencing homelessness, with over 11 million adults in the UK worried about losing their current home
· To highlight the scale and reality of the issue, IKEA and its national charity partner, Shelter, have installed ‘Real Life Roomsets’ in a number of IKEA stores across the UK
· It comes as part of IKEA and Shelter’s campaign demanding for 90,000 social homes to be built a year by 2030, as over two thirds (69%) of adults in the UK agree more social housing needs to be built
IKEA Press Office
press.uk.ie@ikea.com
0845 225 7126
Or contact
Hope&Glory
IKEA@hopeandglorypr.com
020 3588 9700
IKEA x Shelter 'Real Life Roomsets'
*** FREE FOR EDITORIAL USE ***
A ‘Real Life Roomset’ in IKEA Warrington, based on case story, Channah’s, lived experience. With one in every 208 people in England currently experiencing homelessness, IKEA and its national charity partner, Shelter, have installed ‘Real Life Roomsets’ in a number of IKEA stores across the UK to highlight the lived experiences of those in temporary accommodation. It comes as new research shows over 11 million adults in the UK are worried about losing their home as the housing emergency worsens.
