13/03/23 easyJet Mothers Day campaign
Mother’s Day campaign from easyJet to raise awareness of STEM career opportunities in aviation and in professions where women are underrepresented across the industry. Issue date: Monday March 13, 2023. The airline’s campaign follows recent research suggesting that the number of women starting STEM apprenticeships won’t catch up with men for over 20 years. The campaign seeks to challenge gendered stereotypes of these professions and encourage more young women to explore these careers.
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easyJet's Mother’s Day campaign, London, 13th March 2023
### Strictly Embargoed Until 00:01 on 13/03/2023 ###
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Pilot Debbie Thomas and her daughter Harriet Thomas during a Mother’s Day campaign from easyJet to raise awareness of STEM career opportunities in aviation and in professions where women are underrepresented across the industry. Issue date: Monday March 13, 2023. The airline’s campaign follows recent research suggesting that the number of women starting STEM apprenticeships won’t catch up with men for over 20 years. The campaign seeks to challenge gendered stereotypes of these professions and encourage more young women to explore these careers.
