14/11/18 - Iceland Orangutan
Londoners were stunned this morning as they witnessed what appeared to be an angry Orangutan on the loose and clinging to a Christmas tree at Coin Street, London.
Further sightings were reported at locations across the capital including Oxford Street and the parks of London where the ape appeared to be in search of a new home.
The displaced ape was actually part of the supermarket chain Iceland’s Christmas campaign, with the stunt being staged using sophisticated animatronics to highlight the retailer offering the choice of Christmas without palm oil.
The disruptive campaign follows the banning of Iceland’s Christmas advert last week, which featured a baby Orangutan seeking a new home after its normal forest habitat has been eradicated as a result of deforestation.
Iceland’s Orangutan will be touring Iceland regional stores throughout November.
For more information about the Iceland Christmas range and the palm oil commitment please visit http://www.Iceland.co.uk
Follow the story online with #NoPalmOilChristmas
-ENDS-
For further information, please contact:
Jemima van der Dalton – Taylor Herring
JVDD@taylorherring.com / 0208 206 5151
Read MoreFurther sightings were reported at locations across the capital including Oxford Street and the parks of London where the ape appeared to be in search of a new home.
The displaced ape was actually part of the supermarket chain Iceland’s Christmas campaign, with the stunt being staged using sophisticated animatronics to highlight the retailer offering the choice of Christmas without palm oil.
The disruptive campaign follows the banning of Iceland’s Christmas advert last week, which featured a baby Orangutan seeking a new home after its normal forest habitat has been eradicated as a result of deforestation.
Iceland’s Orangutan will be touring Iceland regional stores throughout November.
For more information about the Iceland Christmas range and the palm oil commitment please visit http://www.Iceland.co.uk
Follow the story online with #NoPalmOilChristmas
-ENDS-
For further information, please contact:
Jemima van der Dalton – Taylor Herring
JVDD@taylorherring.com / 0208 206 5151
Orangutan
FREE FOR EDITORIAL REPRODUCTION
An ultra-realistic animatronic orangutan climbs a 20ft Christmas Tree at Coin Street Observation Point, London to highlight the threat to the survival of the species due to deforestation caused by palm-oil production, following Iceland’s Christmas advert being banned. The retailer has launched a palm oil free Christmas food range and has pledged to eliminate palm oil from all its own label products by the end of 2018. Iceland’s Christmas advert has garnered support online for its #NoPalmOilChristmas campaign and more than 600,000 signatures on the Change.org petition calling for the advert to be allowed back on TV. Photo credit should read: Joe Pepler/PinPep
